75 countries. Over 40,000 visitors. More than 1500 delegates and 385 exhibitors.
The HICC 2019 Poultry Expo certainly provided a fertile “breeding” ground for Termotecnica Pericoli to reconnect with their peers!
Debuting its second innings in the country, Termotecnica Pericoli is poised to perch atop the pecking order. Participating in the event presented multiple lucrative opportunities, all aimed at furthering the business, of course.
Garnering a grassroot level view of the aspirations and challenges in the space. Rubbing shoulders with the who’s who of the poultry game. All this and so much more were on the agenda, aided and abetted by Spark Magic Experiences, naturally.
Spark Magic Experiences enabled the company to ably showcase their brand promise ‘Do More With Less’. A simple stall design, coupled with succint communication in key trade magazines helped seal the deal. Needless to say, the entire experience certainly hit the right spots, with the company reaffirming their commitment to the poultry industry.
After all, what better way to cut through the clutter, in a crowded industry, plagued with myopic ‘penny wise pound foolish’ approaches.