With the crisis like COVID19, today there are too many messages but not enough meaning. Brands need to be willing to take steps for relevance & authenticity in their engagement and transition the motivations to be closer to the consumer’s reality today.
@SparkMagicExperiences, we have been working towards building online communities, given that life/business as usual will not be realised in the immediate future.
Consumers today either shuttle between trauma filled media updates or the likes of Netflix and from what we hear, they are fed up of both. They all yearn for something that reconnects them to their usual digs and preferences.
Common Roots attempts to address the feel of a community through streaming music performances. Common Roots avoids being passive, mundane and tactical. Allowing us to enjoy our usual sense of community through Music and the diverse genres. Giving us an opportunity to be moved by our favourite performers or entertainers streamed live; to be social and part of a larger group with common interests and facing similar dilemma.
And any donations made go for a good cause via GiveIndia. So join us to amplify the good deed and cheer! 
You can read more on the initiative on GiveIndia website here . While you can access the Common Roots Facebook Events page here. You can also read this article on LinkedIn here.
#sparkmagicexperiences #commonrootsmusic #onlinecommunity #giveindia #covidsupport #onlineevent #liveperformance